<h2>About this item</h2><ul><li>Closeup Red Gel Toothpaste with Zinc Fresh Technology fights against 99% germs to give you 18 hrs of long-lasting fresh breath.</li><li>Closeup’s proprietary technology gives intense freshness &amp; burst of minty cooling. It gives upto 10 times more cooling sensation* (*vs toothpaste without proprietary cooling technology)</li><li>Helps fight 5 oral problems to give fresh breath, shiny white teeth, reduced yellow teeth stains, reduced plaque build-up &amp; fights cavity to prevent tooth decay.</li><li>Closeup contains Tea Tree extracts, Eucalyptus, Clove oil &amp; menthol to give you a refreshing taste.</li><li>Dentists recommend brushing twice daily for at least 2 minutes. Achieve the best results by brushing with Pepsodent toothbrush.</li><li>New Closeup with improved formula is India’s No. 1 Red Gel toothpaste. Trusted by millions of Indian households for freshest fresh breath &amp; white teeth.</li></ul>