<ul><li>Enriched with 1/4th body lotion and vitamin E for gentle cleansing and preserves baby skin's natural moisture</li><li>Delicate floral fragrance to keep your baby smelling fresh for longer</li><li>100% clinically proven mild and gentle</li><li>Dermatologist tested, allergy tested</li><li>Every Johnson’s product passes a 5 level safety assurance process</li></ul>